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Ebay takes on Amazon, John Lewis and Tesco with a price match on 20,000 brand new items

Online auction giant eBay is launching a price match later this month on around 20,000 new items listed in its ‘daily deals’ section.

If customers find any of the items cheaper online at Amazon, John Lewis, Argos, Tesco, Asda or Currys, eBay will match the lower price.

Customers will need to verify the cheaper deal with the auction site before it will lower the price tag to match the rival retailer.

Price match retailers include: Amazon, John Lewis, Argos, Tesco, Asda and Currys

The daily deals section on eBay features brand new items listed by companies and they are usually only available for a limited time period.

This includes everything from clothes, phones and computers to garden furniture, hot tubs and household appliances.

There are around 20,000 items eligible for the price match, which eBay says will launch later this month although it wouldn’t tell us the exact date.

If a customer finds a cheaper price at one of the six retailers included, they can call eBay (on a number which will be revealed when the price match has launched). During the phone call they will need to provide evidence of the cheaper price and if it is an exact match eBay will issue a voucher for the difference.

This voucher must then be used when buying the item on eBay within 24 hours of it being issued.

If the item is returned, the customer will get the full value back minus the voucher and the cost of postage and packaging isn’t included.

Rob Hattrell, vice president of eBay in the UK, said: ‘We know that customers in the UK want the best deal when they shop.

‘Our eBay Deals Programme has grown exponentially since its launch in 2009 and is now a firm favourite with the millions of customers who regularly shop on eBay.’

‘We are confident in the strength of our deals already. But we’re giving our customers that confidence by also matching the price of our competitors.’

A number of other retailers already offer a price matching service and they all work slightly differently.

Price match: The price guarantee will apply to all brand new items in eBay’s ‘daily deals’

Argos will match the price, or refund the difference with 14 days if something has already been paid for, if a customer finds a cheaper price on eligible toys and small kitchen appliances sent out on the same day.

Tesco has a ‘brand match’ whereby it will refund the difference of your shop if you’ve bought 10 or more comparable items and the price is cheaper at Asda, Sainsbury’s or Morrisons. This is automatic and will be taken off before you pay – either in a store or online. You can also check the results online by entering in the details from your receipt.

The Asda price guarantee works in a similar way and if the price of ‘a comparable grocery shop’ at any of the other three leading supermarkets is not 10 per cent cheaper at Asda you will be given a voucher for difference.

You will need to have bought at least eight items, one of which needs to be comparable with what’s on sale at a competitor.

This isn’t automatic and you’ll need to check online or through the Asda app on its ‘Asda price guarantee tool’ to see if you’re eligible for a voucher.

The John Lewis Price match comes under its ‘never knowingly undersold’ promise and it only applies to retailers with a high-street shop so Amazon, ASOS and AO.com are excluded.

If you find an own brand item cheaper elsewhere you can submit a price match request online or in a store and it will refund you the difference or sell the item to you at the cheaper price.

At Currys the ‘price promise’ lets customers get a refund for the difference within seven days of buying an item or the price will be matched. This only applies if you can find a comparable item cheaper at the following retailers: AO.com, Argos, Asda, John Lewis or Tesco.